Advertising, The Good With The Bad Essays - Advertising, Free Essays

Advertising, The Good With The Bad Essays - Advertising, Free Essays Advertising, The Good With The Bad Mass Communication Process Thesis Paper Advertising (Chapter 11) Advertising is a necessary market force that is responsible for the success of most, and involved in all, forms of Multimedia. It is also responsible for some of our most powerful and long-living icons that dominate the American landscape. Advertising, like it or not, is everywhere. It is on buses, billboards and hot-air balloons. It invades our living rooms, our classrooms and almost every aspect of human life. The average American is exposed to 115 advertisements during their morning commute. With this much exposure to the consumer market, one wonders weather or not this is good or bad for the population at large. Not surprisingly, professionals have disputed advertisings effect across the globe. In this paper I do not want to look at the effects of advertising as much as the techniques in which the advertisers choose to convey their message. I intend to argue and support that the several techniques used by advertisers are underhanded and, in some cases, downright unethical. Advertisers use several different techniques for selling products. One can analyze these as persuasive techniques. This first point summarizes the oldest and most conventional persuasive techniques Most are considered perfectly ethical at first glance, but when you examine them further, things are not always as they appear. Two of these techniques include the plain-folks pitch, and snob appeal. These two techniques are used quite often. Both hope to attract your attention by getting you to establish a need for the products. In the Plain-folks pitch, advertisers try to make things appear much simpler than they are. An example of a typical Plain-folks pitch is Toyotas current pitch, Everyday; as in everyday people drive Toyota cars. The Snob approach, on the other hand tries to make you believe that upon the purchase of their product you will be accepted into the elitist society in which you always aspired to be a part of. These advertisements are used when advertising most luxury item s. Another approach is the Bandwagon effect. This approach preys on the keeping up with the Jones fear that most people possess. It also relates to the feeling that if it is good enough for the majority of my peers, it must be good enough for me. Finally, and perhaps the most unethical technique is the hidden fear approach. This technique preys on peoples fear to sell a product. It is most abused by the low involvement products. Deodorant, toothpaste, shampoo and other products that are easily substituted for by their competitors are extremely guilty for this type of advertising. A Deodorant commercial even went far enough to say if you did not use their product, you would be banished by society and forced to live the remainder of your life as a hermit. These hidden approaches are considered to be unethical by most experts in the field. These techniques incite irrational fears in people. The hidden fear approach still it remains as one of the most successful advertising techniques u sed. Another way in which one can examine advertising techniques is through the Association Principle. The Association Principle is summarized by Campbell as the association of a product with some cultural value or image that has a positive connotation but may have very little connection to the actual product. (Campbell 361) This is also a reason that people are distrustful toward advertisers. Using this principal in advertising is just another way in which people are tricked into believing that a product is something that it is not. Cigarettes, when sold in Newport advertisements, are associated with people who have bright white smiles, who are thin, and who are having the most amazing time. When in reality, smokers have a forty percent better chance of being depressed, ninety-five percent of smokers are over weight, and everybody knows that a smoking turns teeth yellow. This is just a small example of the association principle, but you can clearly see how it works. In another example de monstrated in Campbell, The Gallo Wine Company advertised an entire line of wines featuring two older entrepreneurs as the owners of the Bartley & Jaymes Company. This company was a total fabrication that the Gallo

NO topic - But it's a subject about URBAN PLANNING Essay

NO topic - But it's a subject about URBAN PLANNING - Essay Example This paper will look into transportation planning, growth management, defense privileges, structural unemployment and its importance for local economic development, challenges to regional planning, and the planning differences between the USA and other nations. Transportation facilitates the movement of people and goods from one place to another. It also controls the growth and economic patterns by facilitating land access. Transportation planning identifies the vital relationship between transportation and other societal objectives. Many urban areas are faced with the problem of traffic congestion. The extensive freeways may provide different collector and express paths to split through traffic from narrow traffic, or individual high-tenure vehicle paths, either as a distinct control on the innermost road or a split roadway, to facilitate easy movement. Induced demand is brought about by reduction in the efficient transport cost instigated by the new infrastructure making movement more suitable. Trucks make up for about 10% of motor vehicles on the road. Trucks are essential to the economy and welfare of society. Business is dictated by trucking, and the logistics sector specifically relies on road transport for picking up commodities and delivering them. Other than pickup and delivery, the truck provides’ other services such as fire protection and snow removal. Growth management refers to methods utilized by the government to make certain that as the population increases their requirements are fulfilled through set up services. The services not only encompass those provided by the government. Other requirements such as the preservation of the natural environment, provision of proper and affordable facilities for accommodation and housing, deliverance of services, maintenance of monuments and museums and creation of spaces for undertaking business

Self-love; do you have to love yourself in order to love others Term Paper

Self-love; do you have to love yourself in order to love others - Term Paper Example Love has been the prescribed remedy for most of the problems that people confront with in their daily life. Love was interpreted by many; we all experience it, share it, long for it; yet know little about what actually love is. Generally, people think that they all have self love. The evidence they find for this belief is that they defend themselves, they enjoy, they work and earn etc. Yet many of them are not able to give an immediate answer to the question whether they love themselves. The reason must be that they have seldom attempted to analyze whether they have self-love, despite, many of them are so familiar with the Christian rule â€Å"love others as you love yourself.† (Mt: 22:39). Question whether we should love ourselves in order to love others is a disputable one. Some are of the opinion that it does not necessarily require self love in order to love others. People of the other view believe that loving others without having self-love is pseudo love because what peo ple find bad with themselves, obviously find more with others. So the love they express toward others is only a short term pretension. Among the both concepts the latter seems to be more justifiable. One of the definitions goes like this; â€Å"Loving self means being real and accepting every aspect of ourselves. We are having a human experience in a unique human body. We are not having an idealistic saintly experience. We are human we get angry, we feel sad, we love, we are selfish, we are generous, we lie, we hide†¦. But we must embrace them all if we want to experience love of self.† (Isha, 2008 p.58). The self love begins with accepting oneself in spite of all the negative factors of one’s character and limitations. An individual can not wait for becoming a perfect character to begin loving himself. In spite of all the bad habits and unworthiness we all have certain virtues within our souls. According to Aristotle’s Nicomachean ethics (Aristotle, Browne &

Gold is a precious meta Essay Example for Free

Gold is a precious meta Essay Gold is a precious metal and its price since its discovery is usually determined by the open market. However, a bench mark figure is set daily through a procedure referred to as gold fixing and this benchmark figure controls the gold industry thus the prices of gold. This gold fixing procedure was introduced in 1919 and it originated from London where it is still practiced even today. Gold is usually measured using grams and also by troy weights like all other metals considered precious. In the past, gold was being used as currency and this only ended with introduction of paper money. In 1968, the economic conditions which were prevailing led to the formation of a two-tier pricing scheme. Under this format, a standardized currency based on the gold value at that time was allowed to settle all international accounts while gold trade at the private market was being controlled by the market forces. This arrangement however ended in 1975 and gold started operating in a free market. This caused the price of gold to fluctuate with the price rising to $850 per ounce of gold in 1980 to as low as $252 in 1999. The historic prices of gold have been known to fluctuate greatly although a benchmark figure is set to ensure that the price do not exceed the upper and lower limits. Before the collapse of the gold standard in the 1970s, the price of gold was highly influence by the United States dollar since the dollar was pegged on the gold (GOLDPRICE. ORG, Para 1-5). This research paper will evaluate the impacts that the current recession may have on the prices of gold, the differences between government and gold investment, the causes of gold fluctuations as well as the effects that gold fluctuations may have on the present value of money. Impact of recession on gold prices One of the questions which are being frequently asked today is what would happen to the prices of gold as a result of the recession or depression being experienced in United States. A research conducted by the world gold council aimed at comparing gold performance during the recessionary periods. However, it has been established that gold prices are not affected by the global recession. During recessionary periods, the must be losers and winners based on the terms used in evaluating asset performance. Fixed income assets like gold tend to win during such periods while cyclical stocks lose. An analysis on correlation and regression carried out during a recessionary period in the United States showed that there is no possible relationship between the growths of the country’s GDP and the gold price changes. As such, a recession does not impact negatively to the prices of gold. This underpins the role of gold as a diversifying asset especially in times of recession and also outlines the forces that control gold prices. The recession unlike it was widely believed has had positive impact for gold prices despite the decline in the dollar strength (Connell, Para 2-4). Due to the recessionary period being experienced in most parts of the world, more people have turned to gold investment thus making the present value of money to decrease. An increase in gold trading would lead to an increase in the gold prices thus purchasing the same value of gold for more money. This would mean that the value of money would have gone down. On the other hand, a decrease in the volume of gold would lead to and increase in the present value of money (Potter, Para 4-5). Gold investment versus government investment There is a heated debate on what form of investment is more viable and beneficial between gold investment and investing in government securities or bonds. Both of these two investment options have their advantages and disadvantages. Gold investment is recognized as one of the best investment since it offers solid investment. As noted above, gold prices are not adversely affected by the recessionary periods meaning gold can still maintain value of investment even when there are economic crisis in a country. The fact that gold prices are not negatively influenced by recession makes gold investment more attractive than investing in government bonds especially in times of economic crisis (Willink, Para 2). However, gold investment is a risky investment especially for a person who is not an expert in the gold field. Also, some forms of gold can be confiscated by the government in times of war leading to big losses. Government bonds on the other hand amounts to lending to the government which is usually done at a fixed rate of interest. The bonds are considered to be risk free and also repayment is guaranteed. This form of an investment does not yield higher returns to the investor making it less desirable. Due to the improvement of technology and globalization, investing in gold is becoming risky as they are chances of being cheated. Gold is also very costly and the returns may not be good especially due to the form of market in which gold operates. As such, investing in government bonds would be more effective since the risk involved is minimal and returns are guaranteed (Willink, Para 3-6). Causes of gold price fluctuations Gold prices are regulated by the market forces and as such they are subjected to the law of demand and supply which explains the gold prices fluctuations. During inflationary periods, people buy more gold for investment since it is not affected by inflations. This leads to an increase in gold demand thus the prices. On the other hand, people sell their gold investment during the boom period making the price of gold to decrease. Demand and supply forces are major contributors to the fluctuation of gold price. Another possible cause of gold price fluctuation is the exploration cost of gold and also the cost involved in developing gold to make the needed products such as jewelry. When exploration and manufacturing cost increase, the price of gold and gold products also increase and vice versa. Fluctuations in the paper currency may also affect or lead to price fluctuation of gold. When paper money loses value or individuals lose faith in a country’s currency, the demand for gold increases leading to price surge (Jackson, Para 1-4). Conclusion Gold trading is one of the oldest forms of trade in the world. In the ancient times, gold was being used as a means of exchange and was used as a standard that was being used in the international markets. During the gold standard, the dollar was pegged on gold and was used to ensure equitability and measurability. However, after the collapse of the gold standard, gold prices were left to be determined by the free market which has led to the fluctuations being experienced in the gold market. Unlike in the past, more people are turning to gold investment mainly due to its resistance to global market fluctuations and economic crisis. However, gold investment is one of the most risky and also lucrative investments as it may lead to huge losses or huge profits. Investing in this market also requires experts due to the complexity and instability of this market. Reference: Connell, Rhona: What does a US recession imply for the gold price? (2008). Retrieved on 16th March 2009 from, http://www. ibtimes. com/articles/20080604/what-does-a-us-recession-imply-for. htm. GOLDPRICE. ORG: Gold Price History. Retrieved on 16th March 2009 from, http://www. goldprice. org/gold-price-history. html. Jackson, Dave: Why Gold Prices Fluctuate. Retrieved on 16th March 2009 from, http://ezinearticles. com/? Why-Gold-Prices-Fluctuateid=720555. Potter, Christopher K. : Gold Money. (2007). Retrieved on 16th March 2009 from, http://news. goldseek. com/GoldSeek/1194370818. php Willink, Andrew: Alternative Investment Round-up. (2008). Retrieved on 16th March 2009 from, http://www. ratecity. com. au/savings-accounts/info/alternative-investment-round-up/.

Chaucer’s Use of Clothing: an Effective Rhetorical Device Essay

Chaucer’s Use of Clothing: an Effective Rhetorical Device In Literature, as in real life, characters are sometimes judged by their appearance. The description of clothing provides detail and comment on those wearing them. Chaucer’s uses of artifice in The Canterbury Tales function as gauges of the social status and economic wealth, and emotional condition of each pilgrim. Artifice effectively provides a badge of humanity, symbolic of each character’s fallibility. Yet clothing simultaneously imposes upon the characters literary stereotypes, which they consequentially adopt. Unable to transcend these ascribed roles, the pilgrims sometimes find themselves bound by literary stereotypes and narrative function, which they tend to fulfill rather than reject. Although Chaucer’s Canterbury Tales transcend a Romantic stereotype, his characters often do not. They find themselves bound to the conventions of Romance, as they are bound by the clothes that define them. Chaucer’s materialistic focus enhances this metaphor and d econstructs the purism of Christianity throughout their physical journey. This aspect of characterization functions to illuminate the meanings inherent in the costumes of the secular pilgrims, revealing the extent of their conformity, through their dress, to 14th century social, political, and religious norms. The General Prologue provides a great deal of information regarding the Knight’s appearance. The Knight entitled by rank to wear the finest of garments and clothes, is dressed in armor that is shabby, rusty, and possibly useless. The fact that he humbly adorns the uncomfortable suit, and even carries his bloodstained sword, indicates the knight’s sense of honor and tradition, but also shows the means by which... ...ce his own disapproval. His criticism is apparent, yet he doesn’t make harsh or subjective judgments. Instead, Chaucer simply describes what each character looks like physically and what they’re doing; and then leaves the reader to question what the character should be, compared to what they are. Chaucer explicitly chose to describe the pilgrims and make them the focal point of the entire pilgrimage, as opposed to the journey itself. Further, the minimal presence of beneficial divine intervention emphasizes the significance of each characters’ decisions (as they apply to their own ascribed roles). Materialistic metaphor functions to convey these roles, and ultimately evaluates each pilgrim. Consequentially, Chaucer’s Canterbury Tales provides clarification of his sociological perspective on Romanticism, through the observation of humanity’s adherence to moral norms. Chaucer’s Use of Clothing: an Effective Rhetorical Device Essay Chaucer’s Use of Clothing: an Effective Rhetorical Device In Literature, as in real life, characters are sometimes judged by their appearance. The description of clothing provides detail and comment on those wearing them. Chaucer’s uses of artifice in The Canterbury Tales function as gauges of the social status and economic wealth, and emotional condition of each pilgrim. Artifice effectively provides a badge of humanity, symbolic of each character’s fallibility. Yet clothing simultaneously imposes upon the characters literary stereotypes, which they consequentially adopt. Unable to transcend these ascribed roles, the pilgrims sometimes find themselves bound by literary stereotypes and narrative function, which they tend to fulfill rather than reject. Although Chaucer’s Canterbury Tales transcend a Romantic stereotype, his characters often do not. They find themselves bound to the conventions of Romance, as they are bound by the clothes that define them. Chaucer’s materialistic focus enhances this metaphor and d econstructs the purism of Christianity throughout their physical journey. This aspect of characterization functions to illuminate the meanings inherent in the costumes of the secular pilgrims, revealing the extent of their conformity, through their dress, to 14th century social, political, and religious norms. The General Prologue provides a great deal of information regarding the Knight’s appearance. The Knight entitled by rank to wear the finest of garments and clothes, is dressed in armor that is shabby, rusty, and possibly useless. The fact that he humbly adorns the uncomfortable suit, and even carries his bloodstained sword, indicates the knight’s sense of honor and tradition, but also shows the means by which... ...ce his own disapproval. His criticism is apparent, yet he doesn’t make harsh or subjective judgments. Instead, Chaucer simply describes what each character looks like physically and what they’re doing; and then leaves the reader to question what the character should be, compared to what they are. Chaucer explicitly chose to describe the pilgrims and make them the focal point of the entire pilgrimage, as opposed to the journey itself. Further, the minimal presence of beneficial divine intervention emphasizes the significance of each characters’ decisions (as they apply to their own ascribed roles). Materialistic metaphor functions to convey these roles, and ultimately evaluates each pilgrim. Consequentially, Chaucer’s Canterbury Tales provides clarification of his sociological perspective on Romanticism, through the observation of humanity’s adherence to moral norms.

Lactose Intolerance

An inability to digest lactose and foods containing it is called lactose intolerance (milk intolerance, lactase deficiency or dairy product intolerance). Lactose is the main sugar of Milk and milk products. An enzyme called lactase is found in the interstitial cells of small intestine. Lactase acts on lactose to break down it into simpler forms, glucose and galactose. In simpler forms sugar is easily absorbed from the walls of intestine into the blood arteries. This disease is caused due to the abnormal functioning of digestive system. Due to the deficiency of the enzyme lactase, lactose remains indigestable and hence a person may suffer a discomfort after ingesting milk or dairy product, swelling in the stomach, mild to severe diarrhea, nausea, cramps, or gas problem and bloating. Symptoms may appear immediately or any time after 2 hrs of ingestion of milk or dairy products. Tolerance in a person depends on physiological factors In primary lactase deficiency lactase is produced in too small amount that the person is unaware of this deficiency till he reaches an older age. Secondary lactase deficiency results from injury to the small intestine done due to some other diseases like Crohn’s diseases and inflammatory bowel diseases. Primary lactase deficiency is found to be linked to genetic malfunctioning. Different tests are used by the doctor to identify this deficiency. For example, stool acidity test, hydrogen breath test and lactose tolerance test. There is no specific treatment for this disease. However, symptoms can be monitored and controlled by providing preventive diet. A specific diet lacking lactose is given to the patient in order to avoid occurrence of the symptoms. Using certain medicines and drops for the digestion of lactose helps a lot. The patient may start calcium supplements as an alternative for dairy products. References http://digestive.niddk.nih.gov/ddiseases/pubs/lactoseintolerance/ Â  

The Issue Of Gun Control - 875 Words

[There should only be three gun per house hold ]: [Subtitle] First I think Molly Ivins is wrong when she say get rid of guns. What she don’t realize there will still be violence in the united states of America gun are not the problem the people that own the gun is the problem. Secondly some people buy gun to fell safe just think about a woman that has three kids and she live on her on what should she go out and buy the protect her family and make sure that they are safe. Third people love gun because guns make people think twice about breaking into there house are bothering the person who own a gun When she say get a knife, Get a Dog, But get rid of guns. Fourth at the same time she should do more research because dog kill people and knife kill people to so I don’t get where she is try to go with that. I just think gun are not the biggest issues violence is the biggest issues because if you take gun always people will still find something to replace the gun. The Second Amendment to the Constitution, which concerns the right to bear arms. I believe in the second amendment, but I think they should add information to the second amendment to aloud no more than three guns per household. That should be enough for one household to keep there family safe and out of harm s way. Most Americans may argue against the three gun per household some will say that they need more gun in there house.Many American love the second amendment because it gives them the right to buy as manyShow MoreRelatedGun Issue And Gun Control1401 Words   |  6 PagesUniversity, Gun Politics has been a course I have aspired to take. While many enroll in such a course looking for an escape from the â€Å"collegiate liberal echo chamber† or as an outlet for their conservative agendas, I saw the class as an â€Å"entrance to the dark side.† My views on guns prior to the class were, I would call, polarized yet uninformed. In most of my discussions, I would cite t he Australian 1996 National Firearms Agreement as precedent for how American politicians should approach the gun issueRead MoreThe Issue Of Gun Control Essay1646 Words   |  7 Pagessomebody who wants to inflict harm on other people to get his or her hands on a gun.† (Simple Minded Gun Control). Gun control is a controversial issue worldwide. The reason why this has attracted so much attention is because not everyone is in favor of gun control and each side brings up excellent points about the issue. Research related to this issue strongly supports the claim that there SHOULD be more gun control laws. Three arguments that prove this position are (1) Incidents like Sandy HookRead MoreThe Issue Of Gun Control1489 Words   |  6 Pagessplit on the issue of gun control. We have seen many violent shootings and innocent people dying because of gun violence. Some Americans believe we need strict gun laws to protect our children and ourselves from these horrific tragedies. Other Am ericans believes it is our rights as Americans to posses’ guns and we are entitled to that right in our constitution. There are also some Americans that are stuck in the middle and can see both sides but recent events have definitely caused this issue to be inRead MoreThe Issue Of Gun Control1031 Words   |  5 Pagesintegrate them in a way that will trigger a new viewpoint on the subject. Gun control is something that should be enforced across the world in order to save lives. In the United States there is a ratio of 88.8 guns per one hundred persons (GunPolicy.org). Those numbers award us with the highest total per capita number in the world. With that amount of firepower there needs to be an efficient way to regulate who exactly can purchase a gun. Since 1791 when the second amendment was ratified there have beenRead MoreThe Issue Of Gun Control1705 Words   |  7 Pagesaway without preface or reason. All someone needs to do is pull the trigger. In today’s world, guns are far too accessible to the people of society. We hear in the news, stories of mass shootings, homicides, and suicides; most of which are caused by the activation of a gun. A hot-button issue, gun control is one of the most debated topics in American politics. Should we, or should we not, be able to own guns? Although it infringes on the Second Amendment that provides the right to bear arms, this amendmentRead MoreThe Issue Of Gun Control951 Words   |  4 PagesGun control has been a big topic for the past decade in the united states. These debates will rise and fall time in and time out after something horrific happens in the state. Anti-Gun supporters do not realize that it is extremely difficult to regulate something in the states that is a big portion of our economy.Would stricter gun laws change anything? So far statistically It has been proven otherwise one must consider how a citizen would defend themselves when they are faced with terror. How willRead MoreThe Issue Of Gun Control929 Words   |  4 PagesGun Control Getting arrested yesterday was not the highlight of my week. I was hungry; so I went to Wal-Mart get some charcoal, lighter fluid, and steak. I put the charcoal in the grill and the lighter fluid on the coals. I got a little lighter fluid on my arm, but I didn’t pay it much attention. I lit the match and threw it on the coals. I looked down and my sleeve was on fire. I was waving my arm in the air, trying to put it out. Then here they come the police pulled in and tackled me to theRead MoreThe Issue Of Gun Control1552 Words   |  7 PagesThe issue of gun is always controversial. Firearm can be used as defending or an assaulting weapon. In United States, firearm increase the rate of homicide, suicide and gun violence, which can harm and murder people. Moreover, taking away people’s gun will not work effectively because the murder and criminal will find another ways to get guns. Also, the black market will appear for the people who cannot get guns from regulated market s. In addition, if regulated guns are banned, murderers may useRead MoreThe Issue Of Gun Control1678 Words   |  7 PagesJanuary 2014 The 2nd Amendment Over the past few years, the issue of gun control has been widely discussed. You surely have heard the phrase, â€Å"Guns don’t kill people, people kill people† uttered and i wholeheartedly support this statement. It is important to treat guns responsibly so they do not end up in the wrong hands. I believe gun control violates our inalienable rights. Another piece of our liberty will surely be taken away if guns are banned, and socialism and totalitarianism will be rightRead MoreThe Issue Of Gun Control1208 Words   |  5 PagesWill Christopherson Traverson English 2 1 March 2017 Gun Control The United States has 88.8 guns per 100 people, or about 270,000,000 guns, which is the highest total and per capita number across the globe. The current public gun control debate in the United States seems to be placed on standby until it is sparked up by a major mass shooting. There were at least 126 mass shootings between January 2000 and July 2014.(pro). Opponents of more gun laws accuse supporters of using a horrific event to further