The True Meaning Of Being Happy - 1012 Words

What is happiness? What does it mean to be happy? Is happiness real? These questions are the most frequently asked questions that most people ask themselves. By definition, being happy is when something is feeling or showing pleasure or contentment. But, what is the true meaning of being happy? Many people view happiness in many different aspects. Pharrell Williams’s song â€Å"Happy† did just that. It tells people that they don’t have to seek hard to be happy. It is within one’s self. Unlike most songs, there is no hidden message. The message is very clear. It is about maintaining a positive state of mind despite how bad and sometimes heartbreaking events in life can be. When you think about the great times in life, everything seems to†¦show more content†¦But Pharrell’s â€Å"Happy† doesn’t fall into that trap. It’s an exuberant song about feeling the possibilities in a pure, natural, and limitless state. Now, letâ₠¬â„¢s take a deeper look into his lyrics. The song’s first lyrics through us in a whirlpool as he begins with â€Å"It might seem crazy what I m about to say. Sunshine she s here, you can take away. I m a hot air balloon, I could go to space. With the air, like I don t care baby by the way.† Pharrell wants the listener to know how he might be crazy but he doesn’t care what you think about him. He’s just going to be weird when it comes to telling you how he feels. Next, the chorus begins with the lines â€Å"Clap along if you feel like a room without a roof, Clap along if you feel like happiness is the truth. Clap along if you know what happiness is to you, Clap along if you feel like that’s what you wanna do.† Here, Pharrell’s narrator is to remind the listener to continue to be happy no matter what. Also, you have no limits so live it up. What’s happiness if you’re going to experience it with limitations? Now, weâ€℠¢ve reached the second verse. Pharrell continues to give us more tips on staying happy. â€Å"Here come bad news talking this and that, yeah. Well, give me all you got, and don’t hold back, yeah. Well, I should probably warn you I’ll be just fine, yeah. No offense to you, don’t waste your time. Here’s why.† In these particular lyrics, he wants us to know that he is happy and he doesn’t give aShow MoreRelatedThe Meaning Of My Life Essay1019 Words   |  5 PagesEssay: The meaning of My life At one or three points in my life I’ve question the purpose of life and what my purpose of being here was,or if there even is a true meaning to my life. Everyone has different aspects on what the true meaning of their life is, some may say that the true purpose is to work hard, by setting goals that you should achieve. 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The Cloud Of Unknowing By J. Alfred Prufrock Essay

A parallel novel, The Cloud of Unknowing, was anonymously written in the fourteenth-century about the journey of transitioning from a secular life to a God centered life. It begins with the writer addressing the reader in a fatherly manner- this way, the reader is able to connect with the writer even when the journey gets rough. The author states the journey to know God is contemplative, through giving up all previous understandings of God and traveling through a â€Å"cloud of unknowing† to obtain a oneness with God. The author also notes that the journey will not be easy and that frustration can happen, but that frustration should be channeled into focus as greater understanding will come as the frustration ends. The hard part of this journey, according to the author, is in having a desire or willingness to work over time to come to oneness with God. In â€Å"The Love Song of J. Alfred Prufrock† the main character of the poem, Prufrock, expresses the theme of isolation and introduces the reader to his sense of feeling isolated because of how he thinks he is perceived by others. Prufrock’s search to end his isolation is shown by the conversational monologue that he carries out as he searches for a way to connect with other people. Prufrock’s isolation is shown through both an epigraph from Dante and multiple types of imagery spread throughout the poem such as music, sex, and nature. The epigraph used for the poem is from Dante’s Inferno canto XXVII. These short few lines

Market Position of Booktopia Private Limited

Question: Discuss about the Report for Market Position of Booktopia Private Limited. Answer: Introduction Background Booktopia Pty Ltd has seen a downward trend in sales. The company is looking for market trend and digital innovation route to change the position of the company in the market (The Booktopian, 2016). Purpose of Report This report was prepared to evaluate the declining sales of Booktopias books and to look for new digital innovation ideas to augment the sales figure. The report also discusses the current state of the Booktopia and its existing concerns. Suggestions are included for digital innovations/ technology options which may help the company to achieve its target sales. Scope of Report The report is restricted to a discussion of the declining sale of books in Booktopia website. The report includes a market analysis which consists of current market scenario, industry trend, and analysis. Options for digital innovation are explored to increase sales. A suitable value proposition is added in the report. Market Analysis Current market scenario Online book purchasing has revolutionized the manner of reading as the user can buy books from the various online bookstores (Chang, et al., 2016). There has been huge growth in e-commerce and online book market in last few years. As people prefer e-books which can be accessed from anywhere anytime (Yang, et al., 2010). Booktopia has combined new technologies with old technologies, financial and social technology to create flexible and secure online bookstore (The Booktopian, 2016). As per The Booktopian, (2016) Booktopia Pty Ltd runs an online bookstore in Australia. It sells through its online portal books, CDs, DVDs, eBooks, calendars, and several products to Australia citizens, schools, businesses, libraries, universities and government departments. The company is making more than $85 million a year. The online bookstore Booktopia was voted as the Australia's favourite bookshop in a poll conducted by the Australia Booksellers Association (The Booktopian, 2016). The online bookstore is most sought after for book purchasing and when an online bookstore offers the products as per the needs of the customer, it is widely preferred. The Booktopia has become most used online book store in Australia to purchase books online. The company has accommodated the technology and support system to assist the customer via dedicated customer helpline number (Chang, et al., 2016). The rapid growth of sales of books under the Booktopia website has stagnated. The company was the given priority by customers over Amazon as the company offers books at least price. The company is a member of the Australian Booksellers Association (Booksellers.org.au, 2016). Industry Trends and analysis Online bookstores have undergone rapid growth in the last five years. Consumers use to prefer e-commerce transactions more and enjoying online books via delivery (Chang, et al., 2016). According to Gray, (2013) the transformation from bricks-and-mortar retailers to online bookstore have converted into revenue growth for these online retailers like the Booktopia. The decline of traditional book retailers due to parallel import restrictions and regional and overseas online competition has forced many consumers to buy from industry operators (Carrico, 2015). Industry revenue of online bookstore is forecast to grow by a compound annual 14.7 percent over the five years through 2015-16, to reach $115.7 million in 2020-21 (Chang, et al., 2016). As the current trend showing a drop in sales and analysis shows a declining trend in sales. It was found out in the analysis that younger customer segment in the age group of 18 years old to 30 years old which is placing less and fewer orders using the Booktopia (The Booktopian, 2016). The company wants to increase its revenue in the next five years and to become geographically located with an increase in revenue by 20 percent year by year. The current technology used by the company is not enough to fuel the fire of growth company needs to expand (Chen and Cheng, 2012). The company is looking for digital technology and new concepts to further augment the sales to raise revenue and increase its long-term goals. Digital Innovation and Trends As per the view of Gray, (2013)many big brands, retailers and all e-commerce business use the internet as selling and advertising platform in the recent era. Now the sales channel of marketing has become double-digit growth indicators (Yang, et al., 2010). It has become the most useful medium for sales purpose (Carrico, 2015). However, this digital innovation and its growth increase sales revenue of any business. Consumers like to gather information about new products or services every day. They have become time conscious and prefer browsing internet (Carrico, 2015). People are now covered with a digital world that fills with new products, services, and digital innovations. Digital innovation is the latest buzz phrase (Chen and Cheng, 2012). Digital innovation means to carry out of innovative combinations of components- digital and physical for producing novel products. The basic definition of digital innovation is turning paper records into electronic records (Gray, 2013). This change requires data collection, processing, and analysis of the data. After digital media, digital innovation is the next iteration. Digital Innovation is the important source to make consumers life easier, more productive and more enjoyable (Chang, et al., 2016). Many companies recognize that the online marketing or the digital marketing is moving rapidly to the mainstream business. Over the past two decades, the way of shopping has evolved rapidly. People now can shop with clicks (Gray, 2013). Digital innovation makes the consumers more digitally savvy. Speed and sophistication are on the rise for innovative digitization. It lets the social platform to drive the world. Productivity and efficiency rise for digital innovation in recent trends (Yang, et al., 2010). In order to understand the characteristics of digital innovation of recent trends, it is important to know how digital technology differs from previous technologies (Carrico, 2015). Chen and Cheng (2012) have explained that new digital innovation has three unique characteristics: (1) the programmability, (2) the homogenization of data, and (3) the self-referential nature of digital technology The programmability- Digital innovation includes programmability as a digital device is reprogrammable. It can separate the semiotic functional logic of the digital device from the physical embodiment that executes it. The homogenization of data- Digital innovation provides homogenization of data. The self-referential nature of digital technology- The meaning of self-reference is that digital innovation requires the use of digital technology. The recent trends in digital innovation include many new things. Many e-commerce business organization use Snapchat as their advertising platforms. Marketing automation software is used to send mass emails in recent trends (Chang, et al., 2016). There are many mobile-friendly apps that are helpful in digital marketing. Value Proposition Value proposition serves as the base for all the marketing efforts of the company and defines what makes the company different and unique from its competitors. The value proposition of the company should include: Assurance to solve a specific problem or achieve a particular goal Clear description of how the prospective customer will benefit from using your products and services Identifies visible results customers can expect due to using your services Enables the company to offer must-have services and create tempting marketing messages Demonstrates the company lucidly its target customers, what they are looking for and where competitors fall short Carrico (2015) has defined Value proposition solves the problem of a customer or satisfies his needs. Each value proposition includes a selected range of products or services that serve the requirement of a particular customer segment. In this manner, the value proposition is a bundle, or an aggregation, of benefits which a company offers to its customers (Yang, et al., 2010). As the value proposition requires the Booktopia includes in a bundle of benefits, not just one thing. The value proposition of the Booktopia includes: Fast and easy service Cheap delivery charges Huge discount and coupons Gracious return policy Good customer service with full customer helpline Full availability of all types of books, e-books, CDs and DVDs Most trusted online bookstore in Australia Recommendation Following Chen and Cheng, (2012) it can be recommended that Booktopia need to follow certain key aspects to increase the target sales and company growth of the company. In the digitization era, customers become the powerful part of the business (Chang, et al., 2016).The company believes in online reviews. The company should use video reviews or reviews containing product image can work (Yang, et al., 2010). The company can use feedback programs to increase the volume of feedback which is submitted by the customers. The company can introduce sponsored products list as this can make the products to be displayed below search results (Carrico, 2015). The company should give discounts on products if the buyer buys in a bulk. Conclusion The report has analysed the Booktopia declining sales and digital innovation technology to increase revenue. The purpose of this report has been fulfilled by searching new digital innovation technology and providing a clear discussion of how the sales of the company in the young customer market will increase. Digital innovation has unique characteristics of the programmability, the homogenization of data and the self-referential nature of digital technology (Chen and Cheng, 2012). Building a suitable value proposition is very significant for the growth of the company. Booktopia value proposition is prepared in such a manner the target customer will be attracted towards the online bookstore. Fast and easy service with cheaper delivery charges and gracious return policy will be given a warm welcome by the customers. The company can include Snapshot as other e-commerce businesses are using for their advertising platforms. Recommendations such as video reviews and products reviews are given to lure young customer market. Discount on bulk purchase is one of the techniques to attract youth consumer segment. References blog.Booktopia.com.au, 2016. The Booktopian - Booktopia Blog. [Online] Available at: https://blog.Booktopia.com.au/ [Accessed 24 August 2016]. Booksellers.org.au, 2016. About ABA - Australian Booksellers Association. [Online] Available at: https://www.booksellers.org.au/about-aba [Accessed 24 August 2016]. Carrico, S., 2015. Online Book Selling at the Smathers Library Bookstore. Library Resources Technical Services, 49(4), pp. 276-283. Chang, J., Lee, M. Wang, T., 2016. Integrating a semantic-based retrieval agent into case-based reasoning systems: A case study of an online bookstore. Computers in Industry, 78(2), pp. 29-42. Chen, C. Cheng, C., 2012. How online and offline behavior processes affect each other: customer behavior in a cyber-enhanced bookstore. Quality Quantity, 47(5), pp. 2539-2555. Gray, D., 2013. Out of the Box and Into the Bookstore: Non-Traditional Use of the Bookstore. Against the Grain, 15(3), pp. 56-94. Yang, J., Zielinski, A. Cheng, L., 2010. Purchasing college textbook from online e-bookstore: an empirical study. IJMIE, 3(2), pp. 162-174.

The Scarlet Letter by Nathaniel Hawthorne Essay Example For Students

The Scarlet Letter by Nathaniel Hawthorne Essay The Scarlet Letter Nathaniel Hawthorne uses diction and symbolism to show the negative effects of stifling conformity verses the positive empowerment found in embarrassing ones own truth. He tries to impress upon his readers that an outsider whether from another physical location, or simply someone who thinks and acts outside that societys definition of acceptable behavior can in fact facilitate positive change within that society regardless of the generation or society. The secret in this novel most likely represents an idea, privacy, or even social censure. The Mary-like character Hester Prynne represents feminism, as the female-heroine, and truth, as she is unwavering in her stand against the wishes of the state, church, family and community with regard to her own truth. As represented by The Scarlet Letter, Do you not think it is better for your little ones temporal and eternal welfare that she be taken out of your charge and clad soberly and disciplined strictly and instructed in the truths of heaven and earth? What can you do for the child? I can teach my little Pearl what I have learned from this, laying her finger on the red token. Woman it is thy badge of shame. Nevertheless, this badge taught meà ¢Ã¢â€š ¬Ã‚ ¦it teaches me daily lessons by reasons of which my child may be better and wiser. Prynne is aware of how her truth can set her free. Later in the novel it states à ¢Ã¢â€š ¬Ã‚ ¦people brought all their sorrows and perplexities, and besought her counsel. This shows how Prynnes stand for the truth has eventually affected the entire community in a very positive manner, changing its perspective on social norms. We will write a custom essay on The Scarlet Letter by Nathaniel Hawthorne specifically for you for only $16.38 $13.9/page Order now Yet the character Dimmesdale, the co-adulterer, was said to be liken with unutterable torment. Hawthorne was showing that Dimmesdales silence about the truth and his love was worse than any judgment that would have been bestowed on him by his community or maker. Later Prynee offers to save Dimmesdale from his jail guilt and jailer Chillingworth, the devil-like character. He refuses and eventually dies of shame and guilt at the end of this romantic tale of the love between two people. Pearl, the bastard-daughter character, represents the world of nature truth, a nature-friendly pre-Christian time in mankinds history and the struggle between the town societal taboos and the simpler way of forest respect for the truth. Her name is extremely symbolic. It was stated in the novel that she was purchased at a great price. This shows the suffering experienced by the characters and society at large when truth and understanding are stifled within a society. She also represents purity of children artists that are eventually turned into conformists by the adults society and religion. In the forest scenes, the witches and devil never materialize, as they are only aberrations as presented only through the dialogue and in the minds of the characters in this novel. This represents that superstition is consistent throughtout the history of mankind and that modern society was not immune. We have not evolved as  far as we would like to think we have. Conformity, represented by the scary witches and monsters are real if societal pressures prevail. The disastrous affects of the telling the truth are only in the human mind. In conclusion, the characters represented church, government, society at large, truth and feminism. The scarlet letter A itself originally represented guilt or shame, then destiny or understanding, and eventually angel or able. Hawthorne believed Puritanism, which represents an unbending society of judgmental people, debilitates that society and breeds hypocrisy. In short, what we say and do are worlds apart in a society with great restriction on behavior and belief. Embracing societys diversity will benefit the entire society.